Bright & tangy. 100% Arabica coffee. Starbucks rewards stars inside. Conservation International: Proud partners in ethical coffee sourcing since 1998. Find out more at starbucks.com/responsibility or conservation.org. The Starbucks Roast: Each coffee requires a slightly different roast to reach its peak of aroma, acidity, body and flavor. We classify our coffees in three roast profiles, so finding your favorite is easy. Medium - Balanced, smooth & rich. The Story of Breakfast Blend: We introduced this blend in 1998 for those who prefer a milder cup. A shade lighter than most of our offerings - more toasty than roasty - it was the result of playing with roast and taste profile together to create a flavor that appealed to a wider range of palates. Perfect if you want to wake up to a less intense coffee but still want a lot of character, it's lively with a citrusy tang that gives way to a clean finish. Starbucks FlavorLock packaging guarantees the fresh flavor of our coffees. Visit us at starbucks.com/coffee or call 1-800-Starbucks.